Money money money money moneyyy: 2019 World Cup could revolutionize women’s soccer globally

Investment in the sport grew, but in fits and spurts. The WUSA professional league that formed after the ’99 World Cup fell apart after three seasons. Other iterations of professional women’s leagues also failed, until the National Women’s Soccer League launched in 2013. Now in it’s seventh season, the NWSL is surviving, but it is still battling a perception issue, funding problems and low attendance in some cities. After losing Lifetime as its broadcast partner before this season, the league scrambled to find an alternative and announced Thursday a deal with ESPN for the 14 remaining 2019 matches. 

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